The Monday after a conference, what the heck do you actually do? 🤷🏽‍♀️

Alysha Khan • public
• 1 min read

I've made it back home from Adobe Summit.

I'm slowly coming down from that post-conference high.

And aside from the cold I can feel brewing in my sinuses, here's what I'm struggling with the most: Attending a conference is like drinking from a fire hose of ideas and inspiration and omg, I did not even know that was possible.

But once we're back at our desks facing the cold reality of our actual, messy tech stacks, all those fancy dreams can easily seem like unattainable pie-in-the-sky schemes.

So how do we translate those schemes into reality?

By understanding that each of those ideas, though condensed down to a neat 45-minute session, was almost certainly the result of dozens of hours of work by many people across many months.

So after you've digested all your notes, you're going to pick the most impactful idea and then:

  • If your organization has a MarTech roadmap, work to incorporate it, and voila, let the process work in your favor to implement your amazing learnings.
  • If your organization is not the kind of place that has a MarTech roadmap, use this as an opportunity to start creating that roadmap if only so you have some structure to implement

And if all of this still sounds too overwhelming, pick one piece of one idea and figure out how to implement it.

This could be as simple as implementing a new feature in an existing tool, revamping how a specific template is used, or spending some time cleaning up the data in a single field. Think small, bite-sized, and something you can own from start to finish.

Don't let great be the enemy of good enough. Rome was not built in a day and your MarTech stack may put Rome to shame.

See you next week,

🫶🏽 Alysha

Thanks for being a part of the Campaign Confessionals herd! If you love this newsletter, you can support me by: